Britney Spears new video for “Do Something” is most likely to be banned after a lost lawsuit with Louis Vuitton. She or her stylist probably thought it’ll be cool if Britney wears Louis Vuitton fabric in the video. Wrong!
nstead, they get sued and the label wins an $117,000 cash award plus the rights to have the video banned from future use.
“LVMH’s Louis Vuitton unit has won $117,000 in damages and the banning of a Britney Spears video which uses an unauthorized close-up shot of Louis Vuitton fabric, Le Figaro reported.
In the video, Spears appears in a car upholstered with Louis Vuitton fabric. The tribunal found the director of the video had clearly emphasized the Louis Vuitton brand, the report said.
The tribunal ruled that responsibility for the unauthorized use of the Louis Vuitton brand lay with Sony (nyse: SNE – news – people ) BMG and its subsidiary Zomba as well as MTV Online, and not the singer herself.”