Heather Mills has put a name to her new charity effort – Viva Hot! campaign. So basically she thinks people should ditch meat and go vegan, because meat is to blame for everything: global warming, acid rain, you name it.

One thing is left unclear tho, how do you get people to go vegan? Something tells me seeing Heather all sweaty on a gigantic billboard that says: "Hey Meaty, you're making me so hot!" is not that motivating.